Something that we do need a little more of in our lives (other than ice cream) are well designed retail stores. With the rise of e-commerce, stores are just often used as the face of the brand – yet when you look at their interiors, facades & window displays, they’re really still not that great for the bulk of the time.
There are some that stand out in particular due to their choice in architectural and interior design teams. Like Paul Smith for example…
Then there are those who choose a theme that makes them stand out just a little bit extra from the rest of their neighbours.
One of these is STORY, a retail space in New York City that “has the point of view of a magazine, changes like a gallery and sells things like a store”. You probably remember Timothy Goodman and Jessica Walsh from their brilliant social experiment, 40 days of dating. They worked together with STORY’s founder Rachel Shechtman and artist Curtis Kulig to create a temporary installation for the store under the theme ‘love’.
The goal is to get New Yorkers of all backgrounds, shapes and sizes to explore the different facets and stages of love, and to share their experiences. The store will also run a whole bunch of love-themed activities led by professional wingmen, DIY experts, relationship writers, and others who will offer dating and relationship tips.
Great typography, splatter of art, and coherent theming – do you need many more reasons to head over? For those in New York (concrete jungle where things are made of), the ‘LOVE installation runs till 23 March.