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Flyghte

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A New Kind of Tagging

January 30, 2013 By Shermaine 2 Comments

A fun campaign by Ogilvy & Mather. Jon Morgan and Mike Watson scoured through the three-letter codes (used to identify luggage destinations) from over 9000 airports to create 36 advertisements. Here are a few of my favourites: via TrendLand . . .

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Filed Under: Marketing, Travel Tagged With: campaign, Expedia, luggage, Ogilvy & Mather, tags

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