The creative team at Haribo must be falling over themselves right now – they just got outshone by a pair of students at the advertising school, HAW Hamburg.
As part of a class, students were asked to create a print campaign for the new delicious Haribo gummy bears with 25% more fruit juice. Aspiring Graphic Designers Valentin René Tillian and Michael Wilde came up with this simple and quite brilliant concept…
Introducing Fruity Bears.
via Creative Review