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Macca’s, the Aussie Way

January 15, 2013 By Shermaine 2 Comments

Macca’s. Mickey-D’s. Macs. McDo. Whatever you call it, you always recognise the international fast food giant the moment you see its glowing arches.

In order to celebrate Australia Day, McDonald’s has temporarily changed its name…

Photobucket

Photobucket

For the next few weeks, Australians can all spot the nickname of their ever-so-loved fast food restaurant on signage across the country. An Aussie tastes menu has also been released simulaneously.  A clever campaign by DDB Group.

There are thirteen of them, so see if you can snap a picture before they all disappear on the 4th of February. Please do, for my sake!

via Design Taxi

Filed Under: Marketing Tagged With: Australia Day, buzz, campaign, fast food, marketing, nickname

Comments

  1. Sherlene says

    January 16, 2013 at 9:39 am

    Where are the 13? Any in Perth?

    Reply
    • Shermaine says

      January 16, 2013 at 10:19 am

      I tried to search locations, but was unable to find them. They’re starting the rollout in NSW, but I’m pretty sure they’d have at least one in Perth…

      Reply

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