Flyghte

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Flyghte

  • About
  • Blog
  • The Paper Project
  • Reach Out

A Colourful Paper Universe

May 28, 2017 By Shermaine Leave a Comment

French creative duo Zim & Zou never cease to amaze me. Their latest colourful paper universe was for the window display of the new Hermès store in Dubai at the Mall of the Emirates. Titled ‘Forest Folks’, the duo adds a little magic into the retail world by creating two different scenes referencing a fairytale world including oversized mushrooms, florals, and whimsical creatures. . . .

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Filed Under: Art, Design, Marketing Tagged With: communications, craft, create, creative, creatures, design, fairytale, flora, florals, flower, flowers, forest, handcrafted, handmade, hermes, inspiration, leaves, magic, magical, marketing, monsters, nature, paper, paper art, papercraft, retail, whimsical, whimsy, window display

Garbage Ideas

December 24, 2015 By Shermaine Leave a Comment

IT'S CHRISTMAS WEEK! DAY 4/7 Agencies normally select from a pool of the following gifts: Chocolate Printed Christmas Card Trendy Notebook A Christmas decoration Christmas Cupcakes & Cookies This year, we went for the latter (with pretty cute wrapping). Canadian advertising agency Wax thought outside the box this time and created a funny and crazy clever gift for . . .

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Filed Under: Design Tagged With: advertising, agency, campaign, Christmas, clever, clients, copywriting, creative, decorations, funny, ideas, marketing, Wax, witty

Macca’s, the Aussie Way

January 15, 2013 By Shermaine 2 Comments

Macca's. Mickey-D's. Macs. McDo. Whatever you call it, you always recognise the international fast food giant the moment you see its glowing arches. In order to celebrate Australia Day, McDonald’s has temporarily changed its name... For the next few weeks, Australians can all spot the nickname of their ever-so-loved fast food restaurant on signage across the country. An Aussie tastes menu . . .

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Filed Under: Marketing Tagged With: Australia Day, buzz, campaign, fast food, marketing, nickname

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About Flyghte


A website dedicated to spreading happiness - one handwritten card at a time. An inspiration to create more, live more, learn more. Welcome to our world.

The Paper Project

It all starts from a blank canvas. From there, I create something new each week. A place to experiment. To draw, paint, cut, paste, collage, write, tear, sketch, create... the possibilities are endless.

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