IT’S CHRISTMAS WEEK!
Agencies normally select from a pool of the following gifts:
- Printed Christmas Card
- Trendy Notebook
- A Christmas decoration
- Christmas Cupcakes & Cookies
This year, we went for the latter (with pretty cute wrapping).
Canadian advertising agency Wax thought outside the box this time and created a funny and crazy clever gift for their clients. We all know how many brilliant – and sometimes very bad – ideas get thrown out in brainstorms each year. Instead of chucking them out, they’ve recycled them into scrunched up paper baubles.
“At Wax, we go through a lot of bad ideas to get to the good ones. And, sometimes, even our bad ideas turn out to be pretty good.”
I’ll start to brainstorm for next year…