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Embrace Your Crown

June 5, 2017 By Shermaine Leave a Comment

The grass is always greener on the other side. I've got dead straight hair (blame it on the Asian genes!) so when I see someone rocking an afro or an entire head of curls, I stare in amazement.  Looks like I'm not the only one though, it seems to also happen vice versa. Hence, Gerrel Saunders aka. Gaks made an illustrated series revolving around the topic titled 'CROWN'. It is described by . . .

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Filed Under: Art, Illustration Tagged With: advertising, art, artwork, beauty, braid, braids, create, creative, crown, curls, design, dove, hair, hairstyles, illustration, illustrations, illustrator, inspiration

Garbage Ideas

December 24, 2015 By Shermaine Leave a Comment

IT'S CHRISTMAS WEEK! DAY 4/7 Agencies normally select from a pool of the following gifts: Chocolate Printed Christmas Card Trendy Notebook A Christmas decoration Christmas Cupcakes & Cookies This year, we went for the latter (with pretty cute wrapping). Canadian advertising agency Wax thought outside the box this time and created a funny and crazy clever gift for . . .

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Filed Under: Design Tagged With: advertising, agency, campaign, Christmas, clever, clients, copywriting, creative, decorations, funny, ideas, marketing, Wax, witty

Yellow Is My Colour

October 26, 2015 By Shermaine Leave a Comment

My colour explosion on Instagram, showcasing inspiration revolving around a single colour. YELLOW. Featuring: Leta Sobierajski | Nikolai Tolstyh | Yayoi Kusama | Jaime Sánchez | Martin Tadashi | Anthony Gerace | Drye | Vogue | Stefan Kunz Edit: Came across a page on Artsy featuring Yayoi Kusama which has information about her work, exhibitions, articles, and a bunch of other good . . .

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Filed Under: Flyghte Colour Blocks Tagged With: advertising, art, cactus, collage, color, creativity, design, editorial, fashion, inspiration, installation, paperart, patterns, photography, succulent, type, typography, yellow

Adding Fun through Colours

October 8, 2015 By Shermaine Leave a Comment

Being the first day back from our week-long public holiday (I love China!), we definitely needed some colour in our day. ...and I certainly found it when I came across the rebranding of London-based design agency Dalziel&Pow. Their logo was first created 15 years ago and it was finally time for a fresh new look, so they made it all about bright colours, patterns, and expressive . . .

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Filed Under: Design, Marketing Tagged With: advertising, agency, branding, bright, brushstrokes, colors, creative, design, fresh, graphic design, London, patterns, rebrand, united kingdom

Ping Pong Fun

January 16, 2015 By Shermaine Leave a Comment

I hate that the word 'Ping Pong' now reminds me of seedy bars in Thailand. Perceptions. Do not fear, there is nothing dodgy about this post... A new advertisement by Pepsi MAX features 1840 ping pong balls and mousetraps. Intrigued? Check out the video to see what happens. https://www.youtube.com/watch?v=v7YQT6BCuAE Crazy and strangely awesome. via AdWeek. . . .

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Filed Under: Interesting Finds, Marketing Tagged With: advertising, creative, drink, F&B, HarrimanSteel, London, pepsi, ping pong, video

Collab#1 by Now&Them

December 24, 2014 By Shermaine Leave a Comment

Where have the last two months disappeared to? Collab#1 by Now&Them. "What?" you say. Our communications agency Paper Stone Scissors started a platform called Now&Them, celebrating creativity in society. We launched with an event called Collab#1 - an exhibition that encourages collaboration across multiple industries. Furniture Designer x Chocolate Factory, Graffiti Artist x Skull . . .

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Filed Under: Art, Design Tagged With: advertising, agency, art, collaboration, event, exhibitors, graffiti, illustration, launch, painting, Paper Stone Scissors, photography, pieces, sculpture, Shanghai

A Small Refreshment

September 3, 2014 By Shermaine Leave a Comment

"It's the little things in life that make us happy." Coca-Cola seems to have stolen my life motto! Okay fine, it's hardly a line that I can claim credit for and this new campaign is seriously adorable. Miniatures seem to be quite the trend these days. These mini kiosks were placed in five major German cities: They had little vending machines to go along with their kiosks and sold . . .

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Filed Under: Interesting Finds, Marketing Tagged With: advertising, Berlin, branding, campaign, Germany, happy, miniature, motto, Ogilvy, promotion, sales, street, word-of-mouth

Best Kind of Selfie

June 4, 2014 By Shermaine Leave a Comment

Selfies are everywhere. After a while, you just learn to block them out and scroll past them extra quickly whenever you're checking your Instagram feed. However, animal selfies? Now that's a different story. Brazilian stock photo agency Diomedia needed a creative campaign to debut the National Geographic Collection and what they came up with was good fun and definitely attention-grabbing. . . .

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Filed Under: Interesting Finds, Marketing Tagged With: advertising, animals, campaign, Diomedia, launch, National Geographic, popular, selfies, social media, stock images

Trick to Survival

June 3, 2014 By Shermaine Leave a Comment

Loving this idea - The Survival Kit. Canadian creative studio Phoenix has come up with a solution to deadline anxiousness, presentation panic, or worrying about an electricity cut in the office. (This might perhaps be due to the fact that I'm currently in a dark room with one solitary lamp on and the music blasting at 8:15pm, attempting to cross just one more thing off my to-do list at . . .

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Filed Under: Design, Interesting Finds Tagged With: advertising, creative, design studio, industry, overtime, Phoenix, power, presentation, product love, survival kit

Flower Petal Explosions

April 9, 2014 By Shermaine Leave a Comment

Was just talking about how advertising has reached yet another level after seeing a group of people mix & drink Robinsons juices in zero gravity with the help of Framestore, the Oscar winning VFX team behind Gravity - check it out. Then I saw this... 8 million vibrantly-coloured flower petals erupted through a small village in Costa Rica just the other day. Need further evidence? No, it's . . .

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Filed Under: Interesting Finds, Marketing Tagged With: advertising, botanic, campaign, colours, Framestore, gravity, Jaron Albertin, McCann, Nick Meek, petals, Sony, technology, TV

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About Flyghte


A website dedicated to spreading happiness - one handwritten card at a time. An inspiration to create more, live more, learn more. Welcome to our world.

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It all starts from a blank canvas. From there, I create something new each week. A place to experiment. To draw, paint, cut, paste, collage, write, tear, sketch, create... the possibilities are endless.

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