Coca-Cola filled a vending machine in “the most romantic park” in Shanghai with bottles that have extremely tightened caps. The goal? Some sneaky match-making.
Some employee of ad agency Leo Burnett must’ve been in a cheeky cupid mood when coming up with this campaign. The purpose is for unexpecting females to have trouble opening the soft drink bottle by themselves. A man would then swoop in, flex some (non-existant) muscles, and allow her to quench her thirst. This in turn would help people meet without the need for being formally match-made – “and it all started with a Coke bottle”.
I’ve always believed that there is a fine line between gentlemanly and awkward – opening difficult bottle caps would definitely be a plus, so would killing bugs of all shapes and sizes. Offer me his jacket on a cold day? Extra points. Holding the door open for me? Yes. Pulling out my chair? No, too much. No wonder they say that women are complicated creatures…
But really, how do people think of these things. The feminists will probably be writhing in their chairs right now, but I think this is a cute in a hilarious laughable kind of way.
Happy Friday to you! Have a wonderful weekend.
via Design Taxi