IT'S CHRISTMAS WEEK! DAY 4/7 Agencies normally select from a pool of the following gifts: Chocolate Printed Christmas Card Trendy Notebook A Christmas decoration Christmas Cupcakes & Cookies This year, we went for the latter (with pretty cute wrapping). Canadian advertising agency Wax thought outside the box this time and created a funny and crazy clever gift for . . .
Fishy Business
Awesome packaging is awesome. Okay, that is probably one of the most redundant statements I have made. But really, packaging does make all the difference. Those of you who have bought fresh fish know those off-white papery packets that get slimy in your grocery bags and seem impossible to close once you tear off that barcoded sticker. Or the clingwrapped polystyrene tray which has the tendency to . . .