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Coke Plays Cupid

May 3, 2013 By Shermaine Leave a Comment

Coca-Cola filled a vending machine in "the most romantic park" in Shanghai with bottles that have extremely tightened caps. The goal? Some sneaky match-making. http://vimeo.com/64116043#at=14 Some employee of ad agency Leo Burnett must've been in a cheeky cupid mood when coming up with this campaign. The purpose is for unexpecting females to have trouble opening the soft drink bottle by . . .

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Filed Under: Marketing Tagged With: advertising, buzz, campaign, China, Coke, cupid, Leo Burnett, matchmaking, soft drink

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