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Flyghte

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  • Reach Out

A New Kind of Tagging

January 30, 2013 By Shermaine 2 Comments

A fun campaign by Ogilvy & Mather. Jon Morgan and Mike Watson scoured through the three-letter codes (used to identify luggage destinations) from over 9000 airports to create 36 advertisements. Here are a few of my favourites: via TrendLand . . .

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Filed Under: Marketing, Travel Tagged With: campaign, Expedia, luggage, Ogilvy & Mather, tags

Bearded Illusions

January 16, 2013 By Shermaine Leave a Comment

Came across these advertisements when getting my daily dose of Business Insider. Rather entertaining. Garnier's newest ad campaign in Switzerland features men with the most luxurious beards we've ever seen…or does it? Have a closer look. via Business Insider . . .

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Filed Under: Marketing Tagged With: advertising, beards, Garnier, hair, Publicis

Macca’s, the Aussie Way

January 15, 2013 By Shermaine 2 Comments

Macca's. Mickey-D's. Macs. McDo. Whatever you call it, you always recognise the international fast food giant the moment you see its glowing arches. In order to celebrate Australia Day, McDonald’s has temporarily changed its name... For the next few weeks, Australians can all spot the nickname of their ever-so-loved fast food restaurant on signage across the country. An Aussie tastes menu . . .

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Filed Under: Marketing Tagged With: Australia Day, buzz, campaign, fast food, marketing, nickname

It’s Here

December 25, 2012 By Shermaine Leave a Comment

MERRY MERRY CHRISTMAS TO YOU! https://www.youtube.com/watch?feature=player_embedded&v=isPm79xTzM4 A Christmas wish from the true ballers... Christmas was a little unconventional. We made our way to work, spotted some skinny santas, and had roast chicken instead of turkey. A wonderful one nonetheless. I hope that you all enjoyed yours too! . . .

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Filed Under: Events, Marketing Tagged With: basketball, chicken, Christmas, Merry, Santa, song, turkey

Measuring up your Competition

November 10, 2012 By Shermaine Leave a Comment

There's been plenty of marketing collateral around the place, taking full advantage of the war beween Obama and Romney. This one made by Durex China definitely takes the cake though... Well done Obama. via Design Taxi . . .

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Filed Under: Marketing Tagged With: advertising, campaign, Obama, Romney

Red Bull Spacejump

October 20, 2012 By Shermaine Leave a Comment

"Red Bull gives you wings" - in this case, it most certainly does. Forget football games or NASCAR races, Red Bull decides to sponsor a skydive...from space. To think that I was excited when I found out Virgin was giving out a trip to space as part of their frequent flyers program (actually, that's still quite exciting). This seems like insanity. Last Sunday, over 8 million people tuned into . . .

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Filed Under: Marketing Tagged With: buzz, jump, record breaking, Red Bull, skydive, space

Naked Vodka

October 16, 2012 By Shermaine Leave a Comment

There are many brands that are clearly owned by men. G-Spirits liquor company is definitely one of them, evident through the release of their most recent limited edition collection: The Naked Vodka. Okay, I actually made up that name in all entirely. It's called the 'G-Spirits Collection No. 1' but I thought it was quite dull considering its selling point. THE FOREMENTIONED SELLING POINT: This . . .

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Filed Under: Marketing, Random Tagged With: alcohol, models, nude, vodka

Train: Chateau de Versailles

October 4, 2012 By Shermaine Leave a Comment

This is one train I would not mind travelling on. Despite the uncomfortable looking orange-brown seats, I am sold. In this Ambient Marketing project by Encore Eux Agency, a train in Paris was transformed into a moving replica of the Chateau de Versailles - think ornate paintings, golden sculptures and intricately designed ceilings. It even includes a mock library, Hall of Mirrors . . .

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Filed Under: Art, Marketing Tagged With: Chateau de Versailles, Paris, replica, train

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A website dedicated to spreading happiness - one handwritten card at a time. An inspiration to create more, live more, learn more. Welcome to our world.

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