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Flyghte

  • About
  • Blog
  • The Paper Project
  • Reach Out

Adding Fun through Colours

October 8, 2015 By Shermaine Leave a Comment

Being the first day back from our week-long public holiday (I love China!), we definitely needed some colour in our day. ...and I certainly found it when I came across the rebranding of London-based design agency Dalziel&Pow. Their logo was first created 15 years ago and it was finally time for a fresh new look, so they made it all about bright colours, patterns, and expressive . . .

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Filed Under: Design, Marketing Tagged With: advertising, agency, branding, bright, brushstrokes, colors, creative, design, fresh, graphic design, London, patterns, rebrand, united kingdom

Triangular Entertainment

October 5, 2015 By Shermaine Leave a Comment

Triangles are synonymous with Toblerone when it comes to confectionery. Using the knowledge of this iconic shape, Artistic director Maxime Damo and copywriter Gilles André created a series of four prints using the headline “the main piece of your films”. Can you guess which movies these posters are portraying?   [Answers in white, highlight for a sneak peek] - Titanic, Taxi . . .

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Filed Under: Design, Marketing Tagged With: blockbusters, branding, chocolate, creative, food, minimal, minimalist, movie, poster, swiss, switzerland, toblerone

Fruit Rainbows

July 27, 2015 By Shermaine 2 Comments

Okay, who of you knew that bananas could ever look like this? I am a fan of the banana (no sexual innuendo intended) and have one for breakfast each day - and even I had not seen it in its full potential. Romanian artist Dan Cretu takes the ripe fruit and carves patterns through its skin, the paints them to give each one its one unique character and personality. . . .

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Filed Under: Art, Design Tagged With: art, banana, creative, Dan Cretu, food, food art, fruit, icons, painting, photography, pop art, Romania, sculpture, transformation

Ping Pong Fun

January 16, 2015 By Shermaine Leave a Comment

I hate that the word 'Ping Pong' now reminds me of seedy bars in Thailand. Perceptions. Do not fear, there is nothing dodgy about this post... A new advertisement by Pepsi MAX features 1840 ping pong balls and mousetraps. Intrigued? Check out the video to see what happens. https://www.youtube.com/watch?v=v7YQT6BCuAE Crazy and strangely awesome. via AdWeek. . . .

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Filed Under: Interesting Finds, Marketing Tagged With: advertising, creative, drink, F&B, HarrimanSteel, London, pepsi, ping pong, video

Trick to Survival

June 3, 2014 By Shermaine Leave a Comment

Loving this idea - The Survival Kit. Canadian creative studio Phoenix has come up with a solution to deadline anxiousness, presentation panic, or worrying about an electricity cut in the office. (This might perhaps be due to the fact that I'm currently in a dark room with one solitary lamp on and the music blasting at 8:15pm, attempting to cross just one more thing off my to-do list at . . .

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Filed Under: Design, Interesting Finds Tagged With: advertising, creative, design studio, industry, overtime, Phoenix, power, presentation, product love, survival kit

ABSOLUT’ly Open Canvas

June 27, 2013 By Shermaine Leave a Comment

ABSOLUT does not just create awesome ads: It also creates awesome campaigns. “Transform Today” happened in Williamsburg last weekend, turning an entire block of North 6th Street into an interactive display of some of New York's finest creative talent. Freshly painted white facades were reworked, grafitti artists gave live demonstrations in alleyways, and there was a display of storefront . . .

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Filed Under: Art, Community, Design, Events, Marketing, Photography Tagged With: ABSOLUT, advertising, alcohol, artists, branding, campaign, colours, creative, designers, drinks, graffiti, installations, street art, talent, Williamsburg

Hadouken Shots

May 30, 2013 By Shermaine 2 Comments

I've come across a strange number of crazy posed photos this week, with quite a few following a particular theme... Creative agencies. I work in one and trust me when I say that at times, it is a crazy place. This is evident from the staff photos taken in several of them; white backgrounds and nice lighting is clearly no longer enough. Featuring some photoshop, props, staging and a sprinkle of . . .

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Filed Under: Marketing, Photography Tagged With: agency, BBH, company photos, corporate, creative, Dragonball Z, hadouken, poses, Star Wars, Street Fighter

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About Flyghte


A website dedicated to spreading happiness - one handwritten card at a time. An inspiration to create more, live more, learn more. Welcome to our world.

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It all starts from a blank canvas. From there, I create something new each week. A place to experiment. To draw, paint, cut, paste, collage, write, tear, sketch, create... the possibilities are endless.

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