Flyghte

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Flyghte

  • About
  • Blog
  • The Paper Project
  • Reach Out

A Colourful Paper Universe

May 28, 2017 By Shermaine Leave a Comment

French creative duo Zim & Zou never cease to amaze me. Their latest colourful paper universe was for the window display of the new Hermès store in Dubai at the Mall of the Emirates. Titled ‘Forest Folks’, the duo adds a little magic into the retail world by creating two different scenes referencing a fairytale world including oversized mushrooms, florals, and whimsical creatures. . . .

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Filed Under: Art, Design, Marketing Tagged With: communications, craft, create, creative, creatures, design, fairytale, flora, florals, flower, flowers, forest, handcrafted, handmade, hermes, inspiration, leaves, magic, magical, marketing, monsters, nature, paper, paper art, papercraft, retail, whimsical, whimsy, window display

Quintuple Colouration

November 28, 2015 By Shermaine Leave a Comment

Although my wardrobe consists of every shade of black, my eyes seem to hover every time I see a burst of colour in a brand's identity. Here's some letterpress goodness from Don't Try Studio. "Though they are 5-color letterpressed, white-foiled, and triplexed, Designer Quentin Monge’s playful, self-promotional business cards still don’t appear to be trying too hard." — KELLY CREE Via Under . . .

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Filed Under: Design, Interesting Finds, Marketing Tagged With: agency, branding, bright, card, colourful, colours, design, graphic design, identity, studio, typography, visual identity

Adding Fun through Colours

October 8, 2015 By Shermaine Leave a Comment

Being the first day back from our week-long public holiday (I love China!), we definitely needed some colour in our day. ...and I certainly found it when I came across the rebranding of London-based design agency Dalziel&Pow. Their logo was first created 15 years ago and it was finally time for a fresh new look, so they made it all about bright colours, patterns, and expressive . . .

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Filed Under: Design, Marketing Tagged With: advertising, agency, branding, bright, brushstrokes, colors, creative, design, fresh, graphic design, London, patterns, rebrand, united kingdom

Triangular Entertainment

October 5, 2015 By Shermaine Leave a Comment

Triangles are synonymous with Toblerone when it comes to confectionery. Using the knowledge of this iconic shape, Artistic director Maxime Damo and copywriter Gilles André created a series of four prints using the headline “the main piece of your films”. Can you guess which movies these posters are portraying?   [Answers in white, highlight for a sneak peek] - Titanic, Taxi . . .

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Filed Under: Design, Marketing Tagged With: blockbusters, branding, chocolate, creative, food, minimal, minimalist, movie, poster, swiss, switzerland, toblerone

Ping Pong Fun

January 16, 2015 By Shermaine Leave a Comment

I hate that the word 'Ping Pong' now reminds me of seedy bars in Thailand. Perceptions. Do not fear, there is nothing dodgy about this post... A new advertisement by Pepsi MAX features 1840 ping pong balls and mousetraps. Intrigued? Check out the video to see what happens. https://www.youtube.com/watch?v=v7YQT6BCuAE Crazy and strangely awesome. via AdWeek. . . .

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Filed Under: Interesting Finds, Marketing Tagged With: advertising, creative, drink, F&B, HarrimanSteel, London, pepsi, ping pong, video

A Small Refreshment

September 3, 2014 By Shermaine Leave a Comment

"It's the little things in life that make us happy." Coca-Cola seems to have stolen my life motto! Okay fine, it's hardly a line that I can claim credit for and this new campaign is seriously adorable. Miniatures seem to be quite the trend these days. These mini kiosks were placed in five major German cities: They had little vending machines to go along with their kiosks and sold . . .

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Filed Under: Interesting Finds, Marketing Tagged With: advertising, Berlin, branding, campaign, Germany, happy, miniature, motto, Ogilvy, promotion, sales, street, word-of-mouth

Best Kind of Selfie

June 4, 2014 By Shermaine Leave a Comment

Selfies are everywhere. After a while, you just learn to block them out and scroll past them extra quickly whenever you're checking your Instagram feed. However, animal selfies? Now that's a different story. Brazilian stock photo agency Diomedia needed a creative campaign to debut the National Geographic Collection and what they came up with was good fun and definitely attention-grabbing. . . .

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Filed Under: Interesting Finds, Marketing Tagged With: advertising, animals, campaign, Diomedia, launch, National Geographic, popular, selfies, social media, stock images

Flower Petal Explosions

April 9, 2014 By Shermaine Leave a Comment

Was just talking about how advertising has reached yet another level after seeing a group of people mix & drink Robinsons juices in zero gravity with the help of Framestore, the Oscar winning VFX team behind Gravity - check it out. Then I saw this... 8 million vibrantly-coloured flower petals erupted through a small village in Costa Rica just the other day. Need further evidence? No, it's . . .

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Filed Under: Interesting Finds, Marketing Tagged With: advertising, botanic, campaign, colours, Framestore, gravity, Jaron Albertin, McCann, Nick Meek, petals, Sony, technology, TV

Sneezing Sucks

March 17, 2014 By Shermaine Leave a Comment

A brilliant series of ads from Saatchi & Saatchi... via Advertising Served . . .

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Filed Under: Interesting Finds, Marketing Tagged With: 4A, advertisement, advertising, allergies, bad timing, brilliant, medication, New Zealand, Saatchi & Saatchi, series

Quench Some Thirst

February 25, 2014 By Shermaine Leave a Comment

Came across it the UNICEF Tap Project yesterday and thought it was really cool so just wanted to share… I know that everyone's most probably addicted to your phones and all things tech, but perhaps you can step away for a couple of minutes for a good cause - for every 10 minutes that a person does not touch their phone, UNICEF's partners will donate one day of water to children in need. You'll . . .

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Filed Under: Community, Marketing Tagged With: charity, children, do your part, donate, Droga5, Giorgio Armani Fragrances, help, love this campaign, MediaVest, mobiles, phone addiction, social media, UNICEF, water

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About Flyghte


A website dedicated to spreading happiness - one handwritten card at a time. An inspiration to create more, live more, learn more. Welcome to our world.

The Paper Project

It all starts from a blank canvas. From there, I create something new each week. A place to experiment. To draw, paint, cut, paste, collage, write, tear, sketch, create... the possibilities are endless.

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